SEO – Search Engine Optimization

PLAN OF ACTION FOR SEO

SEO On-page Project Plan ( Two Phase)

For ranking the website on the top position of search engines, we need to perform concentrated white hat SEO and SMM tasks. Thus, to achieve high ranking on major search engine especially on Google, we need to follow certain strategies.

Firstly, we will thoroughly analyze your website, On Page Optimization, Content Optimization and share information on it to gain site popularity and draw traffic. According to this I have divided my SEO on-page plan in 2 phases.

Phase 1 – Website Analysis, Technical Audit & Pre SEO Work

I will generate a technical audit report of the your Website on the basis of various search engine

Parameters and guidelines which will provide an insight into the current status of the site prior to any

Optimization in order to develop the SEO strategy. The main activities of this phase are as given:

• Inbound and Outbound Links Checking.
• Pages Indexed by Search Engines.
• Current Ranking on different Search Engines.
• Sitemaps Checking
• Competitor Analysis
• Keywords and Key Phrase Research
• Look & Feel Analysis
• Conversion Centric Analysis

Phase 2 – On Page Optimization

In this phase, on the basis of the search engine guidelines and parameters, I will do on page optimization followed by keyword research and identification. Please find beneath some of the most important factors on the basis of search engine criteria’s and guidelines. Here are the main activities under this phase:

• Keywords Finalization and Placement.
• Content Optimization – Keywords Density, Prominence and Proximity.
• Tracking Code Integration.
• Webmaster Tool Submission.
• Creation of Sitemaps and RSS Feeds.
• Creation of Robots.txt
• Identifying Keywords and Making Hyperlinks
• Meta Tags Composition and Upload
• URL Rewriting (if required)
• HTML Validation
• CSS Validation

Off-PageOptimization

Off-page SEO is the process of optimizing your web pages outside your website by getting links back to it. These are my off page activities that I will do to get back-links.

Different OFF-Page Activities are:

1. Image Sharing: – I’ll target the different image sharing sites like flickr, photobucket etc to drive healthy traffic on our websites.

2. PPT Submission:-I’ll also create business PPT (power point presentation) and submit it to top PPT submission site list like slideshare, authorstream etc to get the quality back-links and healthy traffic to our website.

3. Blog Promotion: I’ll promote the blog to make it popular by doing submissions on different bookmarking sites.

4. Forum Posting: I’ll do forum posting on different business-related forum sites to get back-links and drive healthy traffic to our website. In forums sites I’ll complete our profile to prevent our account from report/flag issue.

5. Links from Question-Answer Sites: I’ll target the different question answer sites like yahoo answers, answer bag etc to get traffic to our website along-with back-link. On this platform our main purpose would be to get traffic.

6. Blog Commenting: I’ll do blog comments on relevant blog posts to get back-links to our site.

7. Social Bookmarking: In social bookmarking firstly I’ll target the high PR sites. Also on social bookmarking sites I’ll complete the profile through which I will able to get links through website URL, Which will help us to show diversity in back-links.

8. Profile Linking: I’ll also do profile linking in which we able to get back-links to our site through profiles.

9. Local Listing: Make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

10. Infographic Submission: I’ll create infographic according to your niche and submit it to inforgarphic submission sites.

11. Search Engine Submission: Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

12. Video Promotion: Promote your business product video to the video sharing websites like YouTube, Metacafe, Dailymotion, etc.

Note: Search engine optimization is a long term marketing strategy, and in order to continually achieve the highest rankings it is essential to make adjustments and improvements in order to remain competitive. Ongoing maintenance and research should be carried out on a quarterly basis in order to ensure long-term results.