SMM – Social Media Marketing

The Social Media process will be broken down into the following goals:

1. Expand reach of thought leadership content
2. Engage and excite influencers
3. Better understand, identify, and engage potential users
4. Enhance outbound campaign program effectiveness

For promoting your website on Social media, I will be targeting mainly below given channels;

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest

Facebook

• Post about updates, information, products, relevant news and articles
• Set up Facebook competitions to draw more potential clients into the page (e.g.: Contest, On-line poll etc.)
• Integrate the posts with sufficient amount of videos and pictures.
• Tag relevant accounts/ clients in posts to expand the audience reach in hopes of the post going viral
• Like and share information from relevant accounts
• Reach out to groups and pages focused on your niche
• Interact with participants in related Facebook events

Twitter

• Creation/optimization of twitter profile
• Searching relevant groups and promoting in groups
• Create conversations with influencers and our ideal audience
• Follow/Unfollow people under company guidelines
• Participate in Twitter parties/chats
• Tweet and re-tweet articles and relevant content
• Connect with influential bloggers who cater to our ideal audience
• Use official hash tag of #clientname to organize and find tweets in relevance
• Search for #Hashtags related to the niche
• Research potential new users to follow

Linkedin

• Creation/optimization of LinkedIn profile
• Use advanced searching tools to find the users based on their profession, income level and education
• Join related LinkedIn Groups
• Create special offers under the products & services page
• Sending a message to your first-level connections
• Engage Your Audience with LinkedIn Polls

Instagram

• Follow/Unfollow people under company guidelines
• Post Relevant and Engaging Images
• Add related Videos
• Use Profile tags
• Use Trending and relevant Hash tags

Pinterest

• Create Different boards
• Follow/Unfollow people under company guidelines
• Use relevant keywords in Title and Descriptions
• Add targeted Url in every post source box
• Share Posts on Social bookmarking Sites
• Use meme Images
• Join related boards