It seems that good reviews are spread like fire, while bad reviews are spread at the speed of light. Reviews and how people base their decisions are part of human nature, but this nature can be fatal for companies on the Internet especially at a time when 8 out of 10 people trust and take seriously the reviews they see on the internet as if they were personal recommendations.
The value of brands is thinning. We are currently part of a generation of opinion leaders and influencers who are part of a community with whom our consumers identify.
So here I present a quick look at the ways you have to ensure that your brand’s reputation on the internet shines forever as gold giving you higher Return on Investment and higher conversions.
Tip # 1: Ask your consumers.
Most consumers will happily give you a review of your product if you ask them. Talk to them or send them an email.
Tip 2: Give incentives for reviews.
For those consumers who are reluctant to give you a review, add an incentive to this process. Start with a reward program or loyalty program.
Tip # 3: Get closer to the influencers
Look for people whose reviews have an impact and generate trust among other people, offer them free things or test packages to ensure that each product can get a review from you.
Build a positive reputation on the internet and earn consumer confidence.
Most experts agree with a factor that leads to more conversions, which is the openness to listen to the opinion of consumers.
Step # 1: Listen patiently to your consumers.
Step # 2: Respond immediately, but in a comforting and appreciative tone.
Step # 3 Stay vigilant
If you find yourself with a good review of your person, share it on Social Networks and show it on your website as a kind of medal of honor and show your great service.
Pay special attention to negative reviews. Do not leave them unattended. Just as you try to delight happy customers with gifts or discounts, try to make the passes also with the annoying customers. Apologize in a sincere tone of voice and thank them for showing you these blind spots within your service. Send them free things or discount vouchers if they are really unhappy with your service.
Consumer reviews are reduced to one thing – perceived value vs. consumer expectation. If you put your product or service is very good on your website and the product / service already in the hands of the consumer is not as good as you say it is, your consumer will be disappointed. Keep the product description unique and striking but do not overdo it with its features.
Do you need help to establish your presence on the internet?
If you want to learn how to put these tips into action, contact me. I will teach you how to set up your brand on the internet easily and put the tips in motion.
Seo Expert in Chandigarh - Gurpreet Singh 