We spent a lot of time trying to optimize our texts for SEO, but most of the time we ended up writing the description of our application in 2 minutes during the submission process.
That is Big mistake!
With the growing number of applications and percentages of users on mobile devices, Mobile SEO and ASO are as important as traditional SEO.
What does ASO mean?
ASO stands for App Store Optimization, and it is the SEO of the app stores.
App Store Optimization, or ASO , is a way to ensure that your application meets the criteria of classification of the stores of applications and can appear among the first results of the search page.
ASO in Google Play and App Store
Title of the App: The basis of any optimization is the title! The words that you put in it act as keywords, so you should be sure that the keywords you include should have a high search traffic level and, at the same time, make sure that the title has a balance between the words key and the brand. It should be descriptive and clear about what the application does.
The best strategy for Android (due to different screen sizes) is to keep the application title as short as possible, so that search engines can read it in its entirety. Nothing kills the user experience more than an endless title.
Apple recommends 25 characters, without including any special character as a hallmark of the trademark or copyright symbol.
Description of the App: it is very similar to the Meta description tag in a web page. Explain clearly and effectively what the app is, what it does and its benefits. Developers often choose keywords and write descriptions only during the process of sending the app, without doing any research on keywords. This means that most applications remain hidden in stores.
So my advice is: devote a time or hire a copywriter for the writing of this important element.
Icon of the App: It is a very important element in the process of marketing your application. The most important thing is to have an elegant and simple design. It must also represent your logo or brand.
Keywords: To improve your search rankings, you must know which keywords are relevant and most frequently used by your target audience. Application developers have to constantly monitor their own rankings and the rankings of their competitors. Thousands of apps are published every day, as well as new indexes, reviews and downloads, which can affect search rankings. So it is important that you do not stop trying and experimenting with different keywords to be always well positioned.
Screen shots of the App: Have you ever bought something you’ve never seen? Human beings are visual creatures and we like to see the app that we are going to download (especially if it has some cost). Take advantage of it and upload the screenshots that show the best details of your app.
Category: You must define your product correctly and place it in a specific category. If your app can fit into several categories, try to choose the most appropriate one.
Apple allows you to choose a secondary category in the case that your application can be found in two categories, but always treats the primary category as the most important.
Demonstration of the app on YouTube: In the Google Play Store you can upload a YouTube video of your application. Apple, on the other hand, allows you to upload a video directly from your PC. People love videos! They are more interactive and attractive than a wall of words. Take this opportunity to create a video as a showcase for your app and select the most beautiful and characteristic of it, something that causes: “I have to have this application.”
Even, there are some Off-Page elements that you should consider for classification, so let’s quickly see what elements are :-
The rankings and reviews of the application are important factors, not only for the ASO, but also from the perspective of the conversion. The total downloads of an app affect, without a doubt, the ASO. The greater the number of downloads of your app, the greater the likelihood of getting more.
In the case of Google Play there is one last important parameter: The construction of links. Google Play accesses Google search indexes, so links from authorized websites can make a real difference.
With hundreds of thousands of applications in each of the app store, it is increasingly difficult to be seen every day, that is why it is very important to invest in the optimization in the app store, as well as investing time in thinking about SEO, every time we produce web content.
I hope this article will help you understand the importance of the information you put in stores and help you improve your ASO. I am sure that if you take the time necessary to apply this advice to your strategy you will see the impact that you will have on the ranking of your application and, more importantly, on your overall success.
Seo Expert in Chandigarh - Gurpreet Singh 