SEO on Amazon: How to Optimize your Amazon products

Did you know that SEO was also done on Amazon. Well I tell you that Amazon is the pioneer of ecommerce internationally, so it is necessary to make strategies and SEO optimization in your search engine for the products that are in your inventory.

Do you have a product for sale within Amazon?

If you have it and you can not find it in the first results. It’s because Amazon’s search engine decides how amazing your product is based on an extensive algorithm that is constantly and frequently altered.

Let’s say that the Amazon search engine acts the same as google. For that reason, an optimal optimization is obviously needed for each published product.

Well keep in mind that having a product on page 1 of Amazon is essential to maximize conversions and sales.

But then, how are the products classified on page 1 of Amazon? It’s not a simple answer, but there are some key areas to optimize the Amazon product lists: the product title, the image, information and search terms of the Amazon engine.

The title: A list of products on Amazon must have an optimized title, with a bottom line.

We must know that the title has the greatest impact on the classification of a product, both positively and negatively.

To begin, compile a list of the most important keywords for a product by entering the competition for inspiration or using tools such as Google AdWords.

Place the most important keywords near the beginning of the product title. The algorithms associate greater relevance with the keywords that appear early in a title.

However, this does not mean that a title is accumulated with only keywords and then another keyword. In fact, please do not do that. Amazon will penalize you.

Amazon suggests including the following categories in the title of a product: brand, product line, material or key characteristics, type of product, color, size and packaging or quantity.

Have a maximum of 250 characters, so be sure to take advantage of them by including details about your product and include the main keywords without padding.

The suggested structure is: Product Brand + Collection + Material + Color / Size + Quantity

The image: The images of your products should include “Alt Text”.

Alternative text is a word inserted as an attribute for an image, which tells search engines the nature of the contents of the image.

The search engine gives high priority to alternative text when determining which products appear in search results, although these attributes are not visible to customers.

While an alternative text that is missing will not destroy the chances of landing on Amazon Page 1, you will miss a great opportunity if left empty.

Alternative text should be the most important keyword for a product. The description of the image should also include keywords, but consistently instead of a string of keywords.

Have compelling images

Minimum 1000px , 500px for the zoom function to work.

Place a white background on the image.

The product must take at least 85% of the area of the image.

The keywords of the search: The most important keywords should already be placed in the title of the product and the attributes of the image. But additional keywords should not be forgotten.

These should be converted into search terms. Like image attributes, these keywords are not visible to customers either, but they are still indexed by search engines.

This is where additional keywords, common spelling mistakes and words commonly used in a niche should be included.

I can not assure you that you will occupy the # 1 position in Amazon for a list of products, but I can assure you that the optimization of these key options will improve a list of products in Amazon and will generate more conversions and sales.