Local SEO Marketing

If you have a business and you want it to appear in local search results, you should concentrate on local search engine optimization.

An important aspect of local SEO is to get your business listed in as many directories as possible. This includes major directories, such as Google My Business (which includes Google Maps), Apple Maps, Bing Maps, Facebook, Yelp and Tripadvisor, but also the lesser known directories as long as your business can appear there, you should take advantage of that list.

Also, you should make sure that whenever your company is mentioned or listed, the format of your contact information remains the same. Your phone number, business name and street address must be exactly identical – this means that if the address uses the abbreviation “St” in one place, you should also do it in other cases. A good idea is to have all your ads identical to the list on your website. Doing this helps Google understand that each ad is talking about the same business.

Reviews are another important aspect of local SEO. The reviews of Google and Facebook can determine if your company will appear in the “carousel” of 3 companies that appear when someone searches for a local store on Google. Great reviews also help increase your SEO score.

For more SEO tips, just contact us.